Go after the customers that are working in the future, but haven't totally lost their minds.
You can keep 'consumer' DNA at the center of your product. That will always mean that adoption is easier.
If people don't think the odds are against you, you're doing it wrong.
Read these 3 booksโ-โCrossing the Chasm, Innovators Dilemma and Behind the Cloud.
We didn't really start the company to go build an enterprise software company.
Startups live at the intersection of existential crisis and everything going perfectly great.