Trying to guess what the (mass) audience wants and then trying to satisfy that is usually a bad recipe for getting something good.
Aaron SorkinI've never met anyone who has said, "My goal is to make America mediocre." That's a kind of hard-right conservative fallacy.
Aaron SorkinOne of the biggest challenges in the past for me in working on the networks was that audiences have grown accustomed to television being something that keeps you company-background music, something that you have on while you're flipping through a magazine, cooking dinner, talking on the phone, putting the kids to bed.
Aaron Sorkin