The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances ... fragrances that can be very personal to the woman who's wearing them.
Aerin LauderSo the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
Aerin LauderWhen children are little, they really need you in one way. When they're bigger, they need you as a friend. And balancing motherhood and career makes you both a better mother and a better businesswoman.
Aerin Lauder