I love market research because you really have an idea of what your consumers are looking for.

You always have to stay true to yourself.

Beauty is my heritage, but home decor is very much my passion.

My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.

I love to decorate a room - from the furniture to the objects to the books.

I think it's so much fun to create a space. As the world has gotten more and more hectic - with these horrible catastrophes [happening] - people are going out less, ordering in, [having guests over]. People love to be in their homes.

I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university, I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand - to figure out what part of the company I loved. I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.