Our plan is to lead the public with new products rather than ask them what kind of products they want.
Akio MoritaIn the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.
Akio MoritaCarefully watch how people live, get an intuitive sense as to what they might want and then go with it. Donโt do market research.
Akio Morita