To gain profit is important, but you must invest to build up assets that you can cash in in the future.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

Our plan is to lead the public with new products rather than ask them what kind of products they want.

America looks 10 minutes ahead; Japan looks 10 years.

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.