To gain profit is important, but you must invest to build up assets that you can cash in in the future.

We don't believe in market research for a new product unknown to the public. So we never do any.

Our plan is to lead the public with new products rather than ask them what kind of products they want.

The only sure thing is that in business there are no sure things.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.