But make sure you don't make the same mistake twice.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.

To gain profit is important, but you must invest to build up assets that you can cash in in the future.

The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.