If you don't want Japan to buy it, don't sell it.

We don't believe in market research for a new product unknown to the public. So we never do any.

If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.

Never break another man's rice bowl.

But make sure you don't make the same mistake twice.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

A company will get nowhere if all of the thinking is left to management.