Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

America looks 10 minutes ahead; Japan looks 10 years.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.