Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

A company will get nowhere if all of the thinking is left to management.

An enemy of innovation could be your own sales force.

All you need is the best product in the world, the most efficient production in the world and global marketing.

The public does not know what is possible. We do.

My solution to the problem of unleashing creativity is always to set up a target.

From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.