Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.

But make sure you don't make the same mistake twice.

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

Our plan is to lead the public with new products rather than ask them what kind of products they want.

When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.

An enemy of innovation could be your own sales force.