When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.

An enemy of innovation could be your own sales force.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.

To gain profit is important, but you must invest to build up assets that you can cash in in the future.