Branding is simply a more efficient way to sell things.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.