The crucial ingredient in the success of any brand is its claim to authenticity.
Advertising is the way great brands get to be great brands.
The most powerful concept in marketing is owning a word in the prospects mind.
Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
The best way to make news is to announce a new category, not a new product.
War and marketing have many similarities.