The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Good things happen when you narrow your focus.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

It's better to be first in the mind than to be first in the marketplace.

The best way to make news is to announce a new category, not a new product.

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

The most powerful concept in marketing is owning a word in the prospects mind.