The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

The crucial ingredient in the success of any brand is its claim to authenticity.

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

Good things happen when you narrow your focus.