The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

Good things happen when you narrow your focus.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

It's better to be first in the mind than to be first in the marketplace.

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.