If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.

Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces. As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us. In turn, we will be tempted to kill our computers, but we won't dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.

Computers no longer interface with humans--they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.

Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information. Typography should not vary widely in an interface.

One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.

You can get spiritual things out of books and stories and they have nothing to do with religion.

Usability methods are like sandpapering a chair. If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.