If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.

Men do not greet one another like this ... except perhaps at rugby club dinners.

Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true. Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me. My computer's memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.

It's harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.

If you are not going to produce albums then you are not going to produce new fans. It's impossible. I'm a huge believer in putting music out as quickly as early as possible, touring hard and then working on putting the next one out. I don't need to break. I just need to put a record out.

Just how do I design if not with prototyping? An excellent question. The short answer is 'on paper.'

No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.