One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
Alan CooperWe don't fight about music. We don't fight about artistic direction. The things like that we could fight about, we really don't. We are pretty lucky for that.
Alan CooperIt's harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
Alan CooperYou can get spiritual things out of books and stories and they have nothing to do with religion.
Alan CooperKeep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information. Typography should not vary widely in an interface.
Alan Cooper