I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.

Define what the product will do before you design how the product will do it.

There's only one thing you can use against pure logic, and that's common sense.

A powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.

Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again, To scenes by memory's silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho' it sprung From one united heart.

Design principle: Take things away until the design breaks, then put that last thing back in.

You can get spiritual things out of books and stories and they have nothing to do with religion.