You Don't Have to Go Home from Work Exhausted!

It's harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.

Just how do I design if not with prototyping? An excellent question. The short answer is 'on paper.'

I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.

Define what the product will do before you design how the product will do it.

One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.

A powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.