I adore women, and the one thing I want to do more than anything is to see a transformation of personality when someone puts on one of my dresses.

How do you stand out as a fashion ad campaign? By using people off the street it does generate buzz.

I always wear a dinner jacket. I never have this definition of what goes for the morning or the evening or what works for the weekend.

I don't like perfection - I think it's dangerous. There is nothing after perfection.

I like the dream, like fantasy dresses. Women can dream at 9 in the morning and at 10 o’clock at night, it doesn’t matter. I think it is also important for me to make it pragmatic and practical and wearable. I always say, 'If you can’t eat it, it’s not food, and if you can’t wear it, it’s not fashion, it is something else.'

I am not interested in perfection, and neither are the women who wear my clothes.

I know amazing people in fashion who are anything but fake. They are very real and very sensitive. They are happy and sad. They are loyal friends.