We are more heavily invested in the theories of failure than we are in the theories of success.
Albert BanduraMeasures of self-precept must be tailored to the domain of psychological functioning being explored.
Albert BanduraGaining insight into one's underlying motives, it seems, is more like a belief conversion than a self-discovery process
Albert BanduraExpected outcomes contribute to motivation independently of self-efficacy beliefs when outcomes are not completely controlled by quality of performance. This occurs when extraneous factors also affect outcomes, or outcomes are socially tied to a minimum level of performance so that some variations in quality of performance above and below the standard do not produce differential outcomes
Albert Bandura