Twitter, to me, works if you're funny. Twitter doesn't work as a promotional tool unless you do it very, very, very occasionally.
Albert BrooksI'm a big consumer of news and I have my six newspaper sites booked. And what I like bout Twitter is it's almost, it allows me to make a comment about something that's just on my mind.
Albert BrooksWhen you improvise on the spot, people are very reluctant to have soft moments or quiet moments or sad moments because they're trying to fill up the spaces. So they always go towards, "How come you're late?! You're supposed to have my shirt ready! You call this a dry cleaner?!" That's what happens. That's why improvising on the spot gets very dicey.
Albert Brooks