One of the reasons why I agreed to do commercials is that they gave me complete freedom. I just had to have the car in it and write a story around it. I wanted to do something serious set in a Latin American country, but again, it was an exercise in style for me.
Alejandro Gonzalez InarrituIn the creative process, my ego has always been a huge tyrant ... a dictator and kind of rude and very misleading, because sometimes when I'm doing something, I say, "This is great! This is fantastic! Very genius!" And 20 minutes later, I feel like a dead jellyfish. "You are a stupid a**hole. This is a piece of sh*t. Nobody will care about it."
Alejandro Gonzalez Inarritu