My country has been wracked with violence for a long time. Just to see all the violence on the news makes you sick. It's true that violence is in our nature, but I try to explore deeply where it comes from and where it goes and what it creates. Not in a moralistic or preachy way, but just to observe the real consequences of violence in a human being or in a society.
Alejandro Gonzalez InarrituI saw what I could [in Mexico City], but we rarely got anything other than big, mainstream American films.
Alejandro Gonzalez InarrituI respect BMW for not interfering in these projects. They're just trying to support short films with their brand, which I think is great.
Alejandro Gonzalez InarrituOne of the reasons why I agreed to do commercials is that they gave me complete freedom. I just had to have the car in it and write a story around it. I wanted to do something serious set in a Latin American country, but again, it was an exercise in style for me.
Alejandro Gonzalez InarrituI was aware of the possible biases you could get as a commercial director, like being too concerned about the technical aspects of the form rather than anything of substance. If you keep working in commercials, you can get trapped in a very superficial way of thinking. I always used commercials as an exercise for filmmaking, like going to the gym.
Alejandro Gonzalez Inarritu