Steve Jobs was one of the first people to understand that the computer wasn't just a tool, but that it could be an extension of ourselves, and he positioned Apple that way. The iPod was this revolutionary device with the idea of 1,000 songs in your pocket, and then that machine represents who you are.
Alex GibneyI come from a filmmaking tradition and a storytelling background. So somehow I've emerged like a mutant who can straddle both worlds.
Alex GibneyThe funny thing about being Catholic, and I was raised Catholic, is that you identify with the Church, just as part of your character. Nevermind what you believe, it's just who you are.
Alex GibneyI don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.
Alex GibneyWhat made so many people so upset when Steve Jobs died was that he was a kind of combination of daddy - in this relationship between the machine and ourselves - and also he was our guide. He was the one who led us to look into the mirror. He created these devices that became extensions of ourselves. Suddenly, he wasn't going to hold our hand as we went from product to product, which became increasingly about who we were.
Alex Gibney