I'm still an Apple person, but let's just say the magic aura is gone. In a way that was a sad thing to lose, but I feel better for it. It's just a machine now, not linked with any greater mission or mystique.
Alex GibneyIn the case of the Catholic Church, it's hard to understand how they so willfully sacrifice the children.
Alex GibneyAs the power of governments wanes, corporations become ever more powerful. Sometimes they do things that aren't so good. We should pay attention.
Alex GibneyAs a filmmaker, I always took my inspiration from a filmmaker named Marcel Ophรผls, who said, "I always have a point of view, but the trick is showing how hard it is to come to that point of view."
Alex GibneySteve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
Alex Gibney