Suicides aren't heroic in my opinion. And I don't think anybody ever really knows why somebody commits suicide.

No one likes documentaries.

One of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between that world and the world he claimed that Apple represented, the "Think different" world of Martin Luther King and Rosa Parks and Gandhi.

I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.

Whether or not he came to believe it - so many people, when they have a mission, come to believe something in a way that may have started out as a slogan. You know, L. Ron Hubbard, not to make a random comparison, started Scientology as a scam.

It's easy to get armchair analysts to talk, but to get people on the inside to talk is very, very hard.

I'm still an Apple person, but let's just say the magic aura is gone. In a way that was a sad thing to lose, but I feel better for it. It's just a machine now, not linked with any greater mission or mystique.