What a terrible world it would be if we only did films that were poster boards for political causes.
Alex GibneyAs a filmmaker, I always took my inspiration from a filmmaker named Marcel Ophรผls, who said, "I always have a point of view, but the trick is showing how hard it is to come to that point of view."
Alex GibneyBill Gates, who is the classic computer nerd, as opposed to Steve who is, like the coolest guy in the world. And who is really doing things to make the world a better place?
Alex GibneyWhether or not he came to believe it - so many people, when they have a mission, come to believe something in a way that may have started out as a slogan. You know, L. Ron Hubbard, not to make a random comparison, started Scientology as a scam.
Alex GibneySteve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
Alex Gibney