When I was going to Paris for Paris Fashion Week, I'd often walk down the street and go into all the different shops that we didn't necessarily have in the UK and Maje was definitely one of the ones that stood out for me.

I think Maje typifies that French vibe where it's simple items that are very practical, very wearable but also like incredibly chic and expensive-looking.

I get to work with great photographers, wear lovely clothes, be part of the creative process.

I'm terrified of being bored and not learning.

If I'm doing my hair myself, I just wash it and let it naturally dry. I'm actually quite good at doing hair; if I wear it up I usually do it myself.

I'm very selfish! I'm only thinking about how I would look in clothes, and not how we as a society might appear in those clothes.

I mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.