When I was going to Paris for Paris Fashion Week, I'd often walk down the street and go into all the different shops that we didn't necessarily have in the UK and Maje was definitely one of the ones that stood out for me.

I didn't mean to be a TV presenter, I just hated modeling. It feels very odd that it's turned into this 'It-girl' thing. What does that even mean? I wear clothes and I go out. It's so weird.

I think as I get older that's an area that I'd like to explore more. Going from being in front of the lens to behind it.

At school, a careers adviser asked me what I wanted to be, and I said 'fashion journalist,' so writing for 'Vogue' has provided me with the opportunity to fulfill a dream.

I mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.

I actually found out about Ugg on a trip to Australia, which I guess is where they were born themselves. Everyone was wearing them there, kind of slightly ahead of when they caught on globally. This was in 2002 or so. Just after I left sixth form I was modeling and my best mate was Australian so I went over there to visit her. That was my introduction to the brand.

London Fashion Week is so different from any of the others. Compared to the strictness in New York, London seems freer from commercial constraints. Truer to the process, to street style, to a sense of humour.