I mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.
Alexa ChungOn the same Australian trip, I brought back a pair [of Ugg] for my then boyfriend who was a photographer. He wore them all the time. He used to wear them with Levis twisted jeans and a vintage T-shirt. This is 2002. They looked great on him. I guess it takes a certain kind of man to pull them off but they have other ones that are less typical of this, I think.
Alexa ChungMy dad cut my hair once - I wanted a bob and he gave me a bowl cut. That was a tough few years.
Alexa ChungI think the challenges that come with the responsibility of art directing something is something that appeals to me.
Alexa ChungI think modeling is interesting, it's obviously nice to take on a character and go through the process. I'm very lucky that I've been able to do that but I think the challenges that come with the responsibility of art directing something is something that appeals to me. I've done it before in collaboration with other people but it's the first time someone's literally handed it over and been like, "What do you want?" It was really fun to kind of dream up a concept and then execute it with all my friends.
Alexa Chung