Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.
Alexander PayneI love comedies. I take comedy very seriously as a form. It's a serious form, involving a certain way of looking at life, specifically the painful aspects of life. I get asked, "How can you have such failures in your films?" Well, what else is life about? There's some sense of constant failure in something. Humor gives you a distance from it.
Alexander PayneWhenever I'm asked about independent cinema, I think of what Fidel Castro said during the Cold War about the league of non-aligned nations. He said that really, there were only two non-aligned nations: the U.S. and the USSR. The rest of us have to be aligned somewhere. I say similarly, in a way, Paramount, Sony, and Warner Bros. are the only true independents, because they're the only ones who can do whatever they want and have distribution for their films built in.
Alexander PayneComedy is a wonderful device for distance that allows us to look at what we're talking about with some degree of distance and hopefully with a bit more perspective and honesty. With many exceptions, a movie with no jokes is far less appealing to me.
Alexander Payne