I try to think about me, as an audience member, and it [inspiration for movies] comes from there.

In the horror genre, unfortunately you sometimes have the studio tell you, "No, go with more unknown people because it's a scary movie," and I disagree.

It's always about trying to do something that's different and not repeating yourself because then you lose your creative stamina. You need to have new challenges.

Casting is so important in horror. It's so important to have strong actors to tell a story because, if you don't believe in the character, how can you be scared for them?

When I approach a story or movie, the story is the most important thing.

Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.

It's always very interesting to bet who's going to go first and who is going to have the most unbelievable death. It's always fun to play with that and create more expectation. It's an interesting part of horror movie.