I follow my instincts and I always think about what movie I would like to see. If I want to see it then I'm guessing that some other people might want to see it as well. I never try to think about what people will love or will like, because when you start to think for other people that's where you lose track of the real motivation.

Casting is so important in horror. It's so important to have strong actors to tell a story because, if you don't believe in the character, how can you be scared for them?

I try to think about me, as an audience member, and it [inspiration for movies] comes from there.

It's always about trying to do something that's different and not repeating yourself because then you lose your creative stamina. You need to have new challenges.

When I approach a story or movie, the story is the most important thing.

Hollywood changed to become a more marketing-driven Hollywood, where people who are running the studios are more like marketing people, and they need titles.

Me, as a moviegoer, before being a filmmaker, I try to think about what movie I would like to see.