Casting is so important in horror. It's so important to have strong actors to tell a story because, if you don't believe in the character, how can you be scared for them?
Alexandre AjaIt's always about trying to do something that's different and not repeating yourself because then you lose your creative stamina. You need to have new challenges.
Alexandre AjaI try to think about me, as an audience member, and it [inspiration for movies] comes from there.
Alexandre AjaIn the horror genre, unfortunately you sometimes have the studio tell you, "No, go with more unknown people because it's a scary movie," and I disagree.
Alexandre AjaI follow my instincts and I always think about what movie I would like to see. If I want to see it then I'm guessing that some other people might want to see it as well. I never try to think about what people will love or will like, because when you start to think for other people that's where you lose track of the real motivation.
Alexandre Aja