Words don't mean, people mean.

The map is not the territory, the word is not the thing it describes. Whenever the map is confused with the territory, a 'semantic disturbance' is set up in the organism. The disturbance continues until the limitation of the map is recognized.

The objective level is not words, and cannot be reached by words alone. We must point our finger and be silent, or we will never reach this level.

He who learns and learns and yet does not know what he knows, is one who plows and plows yet never sows.

These 'philosophers', etc., seem unaware, to give a specific example, that by teaching and preaching 'identity', which is empirically non-existent in this actual world, they are neurologically training future generations in the pathological identifications found in the 'mentally' ill or maladjusted.

The map is not the territory... The only usefulness of a map depends on similarity of structure between the empirical world and the map.

Whatever you might say the object "is", well it is not.