There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.
Amy Jo MartinSocial media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.
Amy Jo MartinI was with Shaq at his home the day he retired. It was innovative for him to become the media and announce via social media that he was retiring.
Amy Jo MartinConfidence and empowerment are cousins in my opinion. Empowerment comes from within and typically it's stemmed and fostered by self-assurance. To feel empowered is to feel free and that's when people do their best work. You can't fake confidence or empowerment.
Amy Jo Martin