Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.

I'm weird. But I'm a pretty serious person.

I never thought of myself as an entrepreneur before I started this. I just like to build things.

I didn't realize how hard it was to run a small business.

We can't be afraid to be weird.

If you have a great business, if you're great at your craft people should be coming in there. It shouldn't be this secret.

One thing I've come to learn about myself is that I have to keep going.