Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.
Andrew MasonGroupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.
Andrew MasonFlowers are a proud assertion that a ray of beauty out values all the utilities of the world. If dandelions were hard to grow, they would be most welcome on any lawn.
Andrew Mason