If you don't have those moments where you go too far, then you're probably not going far enough.
Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.
Admit your errors before someone else exaggerates them.
It takes some experimentation to figure out what people like and don't like.
I'm just not used to talking that much about myself. It feels strange.
In terms of fear, I still am most afraid of Freddie Kruger.