Life is too short to be a boring company.

When you think of couponing, you picture a mom cutting coupons out of the back of the newspaper.

Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.

I'm weird. But I'm a pretty serious person.

I think if there's any difference between me and a traditional CEO, it's that I've been unwilling to change myself or shape my personality around what's expected.

If you have a great business, if you're great at your craft people should be coming in there. It shouldn't be this secret.

One of the challenges of innovation is figuring out how to wipe your mind clean about what you should be doing at any given moment, and not having a religious attachment to what's gotten you there thus far.