I didn't realize how hard it was to run a small business.
When you think of couponing, you picture a mom cutting coupons out of the back of the newspaper.
You're building a tool, not a piece of art. Don't be blinded by the vision.
In terms of fear, I still am most afraid of Freddie Kruger.
I've been very lucky, from the beginning. I've found that as long as you're fundamentally good - as long as you're not being bad to people - people give you a lot of room to be yourself, because being yourself is being honest. And that's what people want to see.
Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.