The greatest story commandment is: Make me care.

A strong theme is always running through a well-told story.

There's nothing that you like in this world that wasn't influenced by a bunch of key things; nothing came completely clean out of a vacuum.

I almost feel like it's an obligation to not further the status quo if you become somebody with influence and exposure.

Change is fundamental in story. If things go static, stories die.

In storytelling, the audience actually wants to work for their meal, they just don't want to know that they're doing it.

Drama is anticipation mingled with uncertainty.