Now listen. You can't fool all the people all the time-- but I want you to try.

The life insurance industry is filled with good people who believe in their work and their companies, but who may never have challenged the assumptions underlying their efforts.

In short: Readily available low-cost life insurance would be a threat to the industry, and whatever threatens the life insurance industry threatens America.

One of the advantages of the book's having been out there for more than a quarter century is that there's been time for people to report back on what it's done for them.

People don't need to find reasons to justify their not giving. What they need to find is the inspiration to give. And those who don't, but could afford to, are missing out on one of wealth's greatest luxuries.

There's no such thing as altruism.

Still, most people don't have much money. So finding ways to come out a couple of thousand dollars ahead every year still matters.