Not surprisingly, the insurance lobby recoils in horror at the prospect of automatic coverage (including, when it was first proposed, Social Security), no matter how efficient it may be. Automatic coverage eliminates sales commissions and profit.

Now listen. You can't fool all the people all the time-- but I want you to try.

The life insurance policies advertised on the radio with the line "You cannot be turned down for this coverage!" are actually saying, "For policies this small, it would cost us more to decide whom to turn down than simply to accept everybody - and make them pay through the nose."

One of the advantages of the book's having been out there for more than a quarter century is that there's been time for people to report back on what it's done for them.

There are only two things as complicated as insurance accounting and I have no idea what they are.

Man's natural life span, 75 to 90 years or so, has not increased. It is the number of us who manage to attain it that has increased.

There's no such thing as altruism.