My dad would always say, "When you look at a photo do you see yourself last?"
We wanted to be led by our mission and to embed our values throughout the world.
I got my MBA at Burberry, but I will get my PhD at Apple.
If you aren't building a social enterprise, I don't know what your business model will be in 5 years
We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.
We live by what we believe not but what we see.