The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.
Angela AhrendtsWe have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.
Angela AhrendtsI don't want to be a great executive without being a great mom and a great wife. I don't want to look back and say I wish I had done things differently.
Angela Ahrendts