The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.
For any CEO that is skeptical at all: you have to create a social enterprise today!
We live by what we believe not but what we see.
Our greatest weakness is lack of self-confidence.
My dad would always say, "When you look at a photo do you see yourself last?"
We wanted to be led by our mission and to embed our values throughout the world.