We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.

Entrepreneurs are outsiders by nature - outsiders with a work ethic.

Internationalism means that we can see into the dark corners of the world, and hold those companies to account when they are devastating forests or employing children as bonded labour. Globalization is the complete opposite, its rules pit country against country and workers against workers in the blinkered pursuit of international competitiveness.

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.

The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners not losers, that only the successful count, that money is considerably more important than votes.

Communication is the key for any global business.