By creating conversation, we let our customers spread our message by word of mouth.

What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience.

There are only two ways of making money: the hard way and the very hard way!

To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.

One of the key problems of the business world is that greed has become culturally acceptable.

Quite apart from anything else, my experience is trying to change things for the better makes you feel better, healthier. Humans are communicative animals: when you do good in a community, the benefits eventually get back to you.

I think that business practices would improve immeasurably if they were guided by "feminine" pinciples, qualities like love, care, and intuition.