For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.
Anita RoddickFree trade holds much of the blame for continued international conflict. Markets are said to possess wisdom that is somehow superior to man. Those of us in business who travel in the developing world see the results of such western wisdom and have a rumbling disquiet about much of what our economic institutions have bought into.
Anita RoddickThe growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
Anita RoddickI want to define success by redefining it. For me it isn't that solely mythical definition - glamour, allure, power of wealth, and the privilege from care. Any definition of success should be personal because it's so transitory. It's about shaping my own destiny.
Anita RoddickI don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
Anita Roddick