I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.

I want to define success by redefining it. For me it isn't that solely mythical definition - glamour, allure, power of wealth, and the privilege from care. Any definition of success should be personal because it's so transitory. It's about shaping my own destiny.

Why should how I act in my workplace be any different from how I interact with my family at home? It's making sure the company runs on feminine principles where the major ethic is care.

I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.

We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.

Running a company on market research is like driving while looking in the rear view mirror.

I think the leadership of a company should encourage the next generation not just to follow, but to overtake. The duty of leadership is to put forward ideas, symbols, metaphors of the way it should be done, so that the next generation can work out new and better ways of doing the job. The complaint Gordon and I have is that we are not being overtaken by our staff. We would like to be able to say, "We can't keep up with you guys", but, it is not happening.