We have our values from the church, the temple, the mosque. Do not rob, do not murder. But our behaviour changes the minute we go into the corporate place. Suddenly all of this is irrelevant.

Creativity comes by breaking the rules, by saying that you're in love with the anarchist.

But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.

I'm an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn't part of my thinking.

The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.

People don't want simply to buy the product, they want to have sympathy with the company too.

Whatever you do, be different - that was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.