A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also defines entrepreneurial spirit.

Tap the energy of the anarchist and he will be the one to push your company ahead.

What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience.

The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed

I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.

There are no rules or formulas for success. You just have to live it and do it. knowing this gives us enormous freedom to experiment toward what we want. Believe me, it's a crazy, complicated journey. It's trial and error. It's opportunism. It's quite literally, "Let's try lots of this stuff and see how it works."

business itself is now the most powerful force for change in the world today, richer and faster by far than most governments. And what is it doing with this power? It is using free trade, the most powerful weapon at its disposal, to tighten its grip on the globe.