Entrepreneurs are visionaries - they see things other people don't see.

How can you ennoble the spirit when you are selling something as inconsequential as a face cream?

Speed, agility and responsiveness are the keys to future success.

It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don't. But you have to believe that everything is possible. If you believe it, those around you will believe it too.

You educate people, especially young people, by stirring their passions, so you take every opportunity to grab the imagination of your employees, you get them to feel they are doing something important, that they are not a lone voice, that they are the most powerful and potent people on the planet.

We are honest about our methods and our mistakes. We are not perfect - it isn't possible to be perfect - but we are trying to go in the right direction and in those circumstances, it's best not to mystify what we are trying to do.

First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.