It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!
Anita RoddickFirst, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.
Anita RoddickI think it's just fear of death. I can't bear to go to sleep. There's very little, you know, between an entrepreneur and a crazy person.
Anita Roddick