The next time you go shopping, demand more change.

If you've got a partner that's supportive and you're doing something you enjoy it doesn't ever become a job or a burden. Its about community, new friendships, support mechanism.

I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.

Every time you buy something consider it a vote of confidence in the company that produced it.

We are honest about our methods and our mistakes. We are not perfect - it isn't possible to be perfect - but we are trying to go in the right direction and in those circumstances, it's best not to mystify what we are trying to do.

If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.

What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience.