What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience.

I think it's just fear of death. I can't bear to go to sleep. There's very little, you know, between an entrepreneur and a crazy person.

All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.

How can you ennoble the spirit when you are selling something as inconsequential as a face cream?

if companies are in business solely to make money, no consumer can fully trust what they do or say.

Running a company on market research is like driving while looking in the rear view mirror.

To succeed you have to believe in something with such a passion that it becomes a reality.